CDC set to issue multi-firm RFP

WASHINGTON: The Centers for Disease Control and Prevention plans to hire a roster of agencies under a seven-year health marketing communications contract.

WASHINGTON: The Centers for Disease Control and Prevention plans to hire a roster of agencies under a seven-year health marketing communications contract.

The RFP is expected on or around February 16.

There are no incumbents on the contract. RFPs for previous PR campaigns were sent to a roster of about 60 vendors under contract with the National Institutes of Health, according to a CDC contract specialist.

The selected firms, which will include at least one small business, will support the CDC's ongoing disease awareness and prevention efforts. They will design and produce marketing materials, disseminate health information to patients, and conduct targeted outreach campaigns.

Tactics will include media relations, health and social marketing, web and other electronic communications, and market research.

The firms will also be expected to measure the impact of the outreach efforts.

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