The Environmental Protection Agency has awarded the Alliance to Save Energy with a grant to launch a national campaign to inform consumers about how to reduce their energy costs.
The Power in Your Hands campaign, which coincides with the 2005-2006 winter heating season, will also tout the larger environmental reasons for conserving energy. The agency's overall goal is to encourage more households to install Energy Star products.
Although the EPA's Energy Star campaign has been extant for several years, this year's effort coincides with record energy costs facing the nation.
Working with Dittus Communications, the Alliance has set up a website with "numerous tips" and press materials, according to Gail Hendrickson, VP of corporate communications and government relations.
The group is also promoting information on tax incentives for individuals who purchase hybrid-electric vehicles and weatherize their homes.
The message has been emphasized at press events, such as one in Fort Wayne, IN, where a local home in a low-income community was weatherized.
SMTs and RMTs are also being created to support the campaign, and the Alliance is distributing a Power Smart booklet that contains links to EPA websites.
"We're trying to arm consumers with the tools and resources they need," Hendrickson said. "There are easy things you can do to lower your cost."