NEW YORK: Piaggio Group Americas is pitching its Vespa scooters as a cure for America's "addiction to oil," referring to the President's state of the union speech this month.
The company purchased a full-page ad in today's New York Times to publish a letter addressed to mayors of US cities.
The letter, written by Piaggio Group Americas president and CEO Paolo Timoni, notes that while "the President has recently focused on the need to invest in alternative fuel technologies," the use of motor scooters could help solve the problem.
"...If [consumers] were to utilize one of the latest eco-friendly motor scooters available in the market today - those compliant with the most stringent European and American regulations on gas emissions - they would, on average, reduce their fuel consumption by 58%, their emissions of carbon monoxide by 90%, and their emissions of carbon dioxide by 80%."
CooperKatz is Piaggio Group Americas' AOR.