PARIS: Publicis Groupe has launch Denuo, a new stand-alone agency targeting the digital, interactive, and mobile communication environment.
The company has already begun work with clients GM and Coca-Cola, as well as working with start-ups like Brightcove, an open Internet TV service, and Shadow TV, a streaming video service.
Rishad Tobaccowala, chief innovation officer of Publicis Groupe Media (PGM), will lead the NY- and Chicago-based business. He will report to PGM Chairman Jack Klues.
"This practice has been incubating for some time inside the media companies, primarily because so much of the change impacting the marketing environment has been media driven," Klues said, in a statement. "It makes perfect sense now to expand this unique and powerful capability and move it into the 'center' so that all Publicis Groupe clients can have access to Denuo's thinking and vision."