LatinClips launches measurement service

MIAMI, FL: Hispanic media monitoring company LatinClips has launched Latin Clips Metrics, a service dedicated to the analysis of Hispanic media.

MIAMI, FL: Hispanic media monitoring company LatinClips has launched Latin Clips Metrics, a service dedicated to the analysis of Hispanic media.

"From the onset of LatinClips, my mission was always to create a measurement product," said Christine Clavijo-Kish, CEO of LatinClips. "There really isn't anything that specifically was created to measure the effectiveness of a [Hispanic] marketing campaign."

LatinClips Metrics will offer clients customized analysis of Hispanic print media - both bilingual and English language - on a quarterly basis. Clients can go back as far as six months to analyze media content.

Some of the possible metrics include: share of voice; verification and assessment of a campaign's key messages; audience demographics for each source; and competitor tracking.

The service will also track and measure content of online Hispanic forums. Clavijo-Kish added that the company would add capabilities for radio and TV analysis in the future.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.