MIAMI, FL: Hispanic media monitoring company LatinClips has launched Latin Clips Metrics, a service dedicated to the analysis of Hispanic media.
"From the onset of LatinClips, my mission was always to create a measurement product," said Christine Clavijo-Kish, CEO of LatinClips. "There really isn't anything that specifically was created to measure the effectiveness of a [Hispanic] marketing campaign."
LatinClips Metrics will offer clients customized analysis of Hispanic print media - both bilingual and English language - on a quarterly basis. Clients can go back as far as six months to analyze media content.
Some of the possible metrics include: share of voice; verification and assessment of a campaign's key messages; audience demographics for each source; and competitor tracking.
The service will also track and measure content of online Hispanic forums. Clavijo-Kish added that the company would add capabilities for radio and TV analysis in the future.