CDC RFP could top $70m

WASHINGTON: The Department of Health and Human Services has issued an RFP that could be worth up to $70 million over the next seven years.

WASHINGTON: The Department of Health and Human Services has issued an RFP that could be worth up to $70 million over the next seven years.

The agency is looking for a roster of agencies, including at least one small business, to handle health marketing communications for the Centers for Disease Control and Prevention (CDC). The one-year contract includes three additional two-year renewal options.

There are no incumbents on the account. The CDC is looking to hire its own roster of agencies after working in the past with a group of about 60 vendors that are under contract with the National Institutes of Health.

The selected agencies will work with the CDC on communications around public health issues and related marketing, media relations, and Web-based activities. They will also be expected to evaluate ROI.

Many of the CDC's ongoing campaigns focus on how to prevent chronic illnesses, particularly those caused by smoking, tobacco use, and obesity. Other efforts might encourage individuals to get screened for cancer, to learn how control their cholesterol and blood pressure, or to increase their physical activity.

The selected agencies will also handle outreach to the scientific community, as well as public affairs and crisis communications.

The scope of the work listed in the RFP encompasses a wide range of responsibilities, including testing and developing messages, conducting research, identifying key audiences, creating press materials, building Web sites, organizing workshops, and providing support for CDC conferences.

The agencies must also be able to reach "special populations," such as minorities, the hearing and visually impaired, and individuals who are not fluent in English.

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