AK seeking image boost

JUNEAU, AK: Alaska is tired of its image as the lead pig at the trough of government pork barrel spending.

JUNEAU, AK: Alaska is tired of its image as the lead pig at the trough of government pork barrel spending.

On the heels of a state-of-the-state address in which Gov. Frank Murkowski (R) said it was time to change the public's perception of Alaska, the state may issue two RFPs - one to study the state's image problems and how to combat them, and a second to devise and implement a PR campaign.

Alaska received $1.89 in federal spending for every $1 the state paid in federal taxes, according to nonpartisan research group the Tax Foundation.

Mike Chambers, deputy press secretary, said the state needs to explain its history.

"We were a territory that didn't receive much money" before Alaska became a state, explained Chambers.

Separately, North Carolina is in the middle of a process to select a full-shop marketing firm for its tourism duties.

The Division of Tourism, Film, and Sports Development sent out an RFP in late December, and five firms submitted bids before the deadline on February 16.

"The proposal is for a full-service advertising and marketing service firm, which includes PR," said Christine Mackey, director of tourism programs.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.