BlogBurst to link newspapers and bloggers

AUSTIN, TX: New media software company Pluck has launched BlogBurst, a service that will help independent bloggers provide blog content to traditional media.

AUSTIN, TX: New media software company Pluck has launched BlogBurst, a service that will help independent bloggers provide blog content to traditional media.

Over 600 bloggers and seven publishers, including the Washington Post and San Francisco Chronicle, signed up for the beta service, according to Eric Newman, Pluck's VP and general manager of portal solutions.

Newman said that the service was another step in the process of joining together all different kinds of writers.

"We're bridge builders, bringing traditional and new media together," Newman said. "Bloggers realize the value that publishers can bring, and [publishers] can build a new set of voices into their pages."

Newman said the company has signed up both well-read and unknown voices representing a wide range of demographics and psychographics.

Participating publishers will be able to reprint full blog posts, and the bloggers are allowed to link back to their site. While in beta mode, no compensation plans have been drafted, but Newman said that the company will eventually enact a compensation plan.

"There's a whole slew of bloggers who are great writers, but haven't been able to attract an audience or market themselves [yet]," Newman said. Unknown "bloggers focused on niche topics could be highly valuable in a [revolving] newspaper setting."

Multiple editors from newspaper websites signed up for the beta release did not return calls for comment, but Jim Brady, editor of Washingtonpost.com, explained to eWeek blogger Steve Bryant, part of his rationale: "If we don't have enough travel content on the site and we're selling plenty of travel advertising but don't have the page views to actually serve it all, then it might be a good idea to look at a really good set of travel blogs that are willing to be syndicated....

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