AOL unveils new corporate identity

DULLES, VA: America Online announced today that it has officially changed its name to AOL. It has also unveiled a new corporate logo.

DULLES, VA: America Online announced today that it has officially changed its name to AOL. It has also unveiled a new corporate logo.

Time Warner's online division also announced that its legal structure has changed from a corporation to a limited liability company.

"Our company long ago accomplished the mission implied by our old name... we literally got America online," said Jon Miller, CEO of AOL, in a statement. "Our new corporate identity better reflects our expanded mission – to make everyone's online experience better. Plus, consumers in the U.S. and around the world already know us by our initials."

The company was founded in 1985 as Quantum Computer Services. It changed its name to America Online in 1991 as a result of an employee-backed naming contest.

 

 

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