Heineken looks to RL for Hispanic outreach

WHITE PLAINS, NY: Heineken USA has tapped RL Public Relations & Marketing to develop and execute a Hispanic-focused public relations program in support of the national launch of Heineken Premium Light.

WHITE PLAINS, NY: Heineken USA has tapped RL Public Relations & Marketing to develop and execute a Hispanic-focused public relations program in support of the national launch of Heineken Premium Light.

RL Public Relations & Marketing has already executed private, VIP launch events in major cities across the US in early- to mid-March.

The agency said it has also been conducting a media relations campaign that has resulted with coverage in a number of Hispanic publications including Hoy, Tempo, Que Onda, and El Nuevo Herald. It has also been featured in segments on national Spanish-language television programs such as Al Rojo Vivo and Cotorreando.

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