APCO hires former Nike comms exec Kirk Stewart

WASHINGTON: Former Nike comms exec Kirk Stewart has joined APCO to bolster its corporate communications practice.

WASHINGTON: Former Nike comms exec Kirk Stewart has joined APCO to bolster its corporate communications practice.

Stewart, who left Nike a year ago, had been much sought- after in the interim. He was rumored to be considered for the CEO role at Burson-Marsteller, his former employer.

He will lead APCO's corporate communications practice as a New York-based EVP, starting May 1. He'll also join the firm's regional executive committee.

APCO CEO and president Margery Kraus said that Stewart was hired to help the agency further execute on its post-buyout strategy of expanding its global presence. APCO completed its MBO from Grey Global Group in September 2004.

"His role is to make sure we're leveraging capabilities around the world," Kraus said, adding that Stewart's client-side expertise would help APCO partner with clients at the highest level.

"We want to sit at the table with credibility," she said. "Who better to do so than [Stewart]?"

Kraus said that Stewart would help APCO continue its dedication to serving multinational clients, specifically those from the East that are trying to expand in the West.

APCO works with the Nike on CSR issues, but both Stewart and Kraus implicitly stressed that the hiring had nothing to do with the firm's existing relationship with the company.

Stewart first joined Nike in 1997. Prior to that, he spent 16 years at Manning Selvage & Lee, rising to CEO and president and ending up as chairman. He was an SAE at Burson earlier in his career.

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