2006 Agency Business Report: Vollmer Public Relations

Vollmer, with its three Texas offices, continues to enjoy its dominant position in the Southwest.

Vollmer, with its three Texas offices, continues to enjoy its dominant position in the Southwest.

While growth was modest, CEO Helen Vollmer is anxious to grow responsibly (aiming for 3% to 5% this year) and "make sure we don't get into the position we got into before."

Energy-sector growth has led to a revenue boost. The New York office's education specialty is proving lucrative.

Name of global CEO:
Helen Vollmer

Name of person, if any, the most senior person named above reports to
None

What is your current headcount, and how has it changed from this time last year?
Current- 53
Last Year- 53

What was the percentage of staff turnover?
33%

Did you make any senior hires in 2005 (VP and higher)? Please state name, title, and previous company.
Peggy Hubble, Executive Vice President, GM of Austin office. Previously with Christian Hubble Communications, former head of media relations for NBC and PBS.

Other senior management changes:
Promoted Lauren Walters, Houston office to VP from Account Director

What senior staff have departed the firm? Please state name and previous title
None

Have you made any acquisitions in the past year, or merged with another agency?
Yes, we acquired SHOUT Holdings Ltd. with offices in Hong Kong,

How many offices do you have globally?
North America: 4; Austin, Dallax, Houston, New York

What offices opened in 2005 or early 2006?

None

What offices closed in 2005 or early 2006? (State when):
None

Is there a particular region, US and globally, that is growing right now?
Our New York office is growing rapidly, based on its specialty practices of Education and Travel/ Tourism

Is there a particular region, US and globally, that's shrinking?
No

How many practice areas do you have?
We have three pillars to our business model: core public relations services, Investor Relations and crisis communications/ training. Within our core services, we have four specialty practices: consumer, business/ industrial, public advocacy and education.

Which ones are new?
Education is our newest specialty practice.

Of those, which ones are part of the core strategy of the agency?
See above.

Which practice areas have been phased out in the past year?
None

Which practice areas showed the least growth?
Core services: consumer packaged goods

What practice areas showed the most growth?
Crisis communication: training
Core services: Education, Public Advocacy, B2B/ industrial

What is the distribution of accounts across practice areas?
Approximately 88% of our business in within our core services pillar. Specialty practices within that break out as follows: Consumer- 28%; Business/ industrial- 57%; Public Advocacy- 8%; and Education 7%.

What key account wins did you have in 2005? (Please exclude non-US business)
Advanced Micro Devices (AMD)-training
CHRISTUS
Health- Corporate
Smart Circle International
Brinks Business Solutions
Russell Stover
Mitsubishi-Caterpillar Forklift America, Inc.
Shell Chemicals Salve Regina University
Port Freeport
First Horizon ETS (Educational Testing Service)

What key accounts did you lose in 2005? (Please exclude non-US business)
Texas Council on Family Violence - contract was complete.

Did you expand any existing accounts into new domestic or international markets?
We began working deeper into Latin America and into China for Texas Tourism. We also began working in China on behalf of several energy/ industrial accounts.

Did any dormant clients start to spend with you again?
Dormant clients in the energy sector have resurfaced.

What proportion of your clients are on a retainer?
33%

Has this changed over the past year?
No

What was your 2005 US revenue (as entered into the separately submitted Rankings Form)?
5,788,595
What was the % change over 2004 US revenue
3.5%

What was your 2005 global revenue (as entered into the separately submitted Rankings Form)?
5,788,595
What was the % change over 2004 global revenue
3.5%

Did you experience top-line or bottom-line growth in the past year?
Both

How did your performance, in terms of revenue and growth, meet expectations you had for the year?
We were exactly on target for 2005 goals both in terms of revenue and growth.

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