2006 Agency Business Report: Ogilvy Public Relations Worldwide

CEO Marcia Silverman sees 2005 as the year Ogilvy's commitment to staff came to fruition.

CEO Marcia Silverman sees 2005 as the year Ogilvy's commitment to staff came to fruition.

Marcia Silverman says when she become CEO, the thing she most wanted to focus on was fostering the talent the firm had, and "finding the best people we could, to ensure a very solid level of senior talent."

In the past year, the agency made 16 senior hires in the US alone. That investment has paid off, she says, pointing to the technology practice, in particular. "It [had been] less than it should have," she notes.

After the loss of Sun Microsystems, Ogilvy hired a new practice head, and has since picked up accounts such as Mercury Interactive, and Intel in Asia.

While Silverman feels the firm can talk about itself as a global entity, she doesn't want to lose sight of it being a local partner. Ogilvy retains its reign as the acknowledged leader in Asia, particularly China.

With the tech practice back on track, and growth in consumer marketing and healthcare, Silverman wants to turn her focus to ramping up Ogilvy's research and digital influencer offerings in 2006, as well as continuing to build the corporate, healthcare, and public affairs practices.

Name of parent division/company (enter both where applicable)
Parent Company – WPP
Division – Ogilvy Group

Name of subsidiary companies
BWR
Feinstein Kean Healthcare
The Federalist Group

Has your ownership status changed in the past year? If yes, please explain?
No

Name of global CEO and US CEO (or most senior equivalent)?
Marcia Silverman, Global CEO
Paul Hick, Regional CEO, Americas

Name of person, if any, the most senior person named above reports to?
Sir Martin Sorrell

What is your current headcount, and how has it changed from this time last year?
US – 538 up from 493
Globally - 1615

What was the percentage of staff turnover?
N/A

Did you make any senior hires in 2005 (VP and higher)?
Therese Caruso, EVP, Strategy + Planning (Edelman)
Andrew Silver, EVP/Group Director, Consumer Marketing (Edelman)
Luca Penati, Managing Director and Global Technology Practice Head (Edelman)
Dushka Zapata, SVP, Technology Practice (Edelman)
Mike Hatcliffe, EVP and US Corporate Practice Head (Fleishman-Hillard)
Todd Hansen, SVP, Corporate Practice (Fleishman-Hillard)
Ildy Herczeg, EVP, Consumer Marketing (DeVries Public Relations)
Joanne Fensome, Senior Vice President, Healthcare (Porter Novelli)
Jeanine O'Kane, SVP, Healthcare
Marcia Klein, SVP, Healthcare (Combe, Inc.)
Jon Wentzel, SVP, across practices (he is a boomerang)
Linda Weinberg, Senior Vice President, Public Affairs
Darlene Snow, Senior Vice President, Public Affairs (returning to work after two years off with her son. Previously worked at Edelman)
Stephen Marino, SVP, Interactive (GetActive Softwawre)
Allison Schneider, VP, Healthcare (Porter Novelli and she is a boomerang)
Jason Linde, Vice President, Public Affairs

What senior staff have departed the firm?
Brad Wilkes
, managing director and head of the Chicago office
Bari Love, managing director and head of the Atlanta office

Other senior management changes
Amy Messenger
, promoted to Managing Director and US Technology Practice Head
Mickey Nall promoted to Managing Director and Head of the Atlanta Office
Joe Snodgrass promoted to SVP in the Corporate Practice
Moyra Knight promoted to SVP in the Consumer Marketing Practice
Betsy Neville promoted to Managing Director and Head of the Chicago Office

Have you made any acquisitions in the past year, or merged with another agency?
The Federalist Group (Washington D.C. – acquisition)
IPR (in Hong Kong – acquisition)

How many offices do you have globally?
North America
North America, Atlanta, Cambridge, Chicago, Denver, Los Angeles , New York, Sacramento, San Francisco, Washington

Central America/Caribbean, South America
Sao Paulo, Brazil

Europe
Athens, Barcelona, Belgium, Brussels, Bucharest, Dublin (affiliate), Dusseldorf, Fankfurt, Istanbul, Istanbul, Kiev, Lisboa, London, Madrid, Milan (affiliate), Moscow (affiliate), Paris, Prague, Seville, St. Petersburg (affiliate), Stockholm, Vienna, Warsaw, Zurich

Africa
Nairobi

Asia Pacific
Bangalore, Bangkok, Beijing, Chennai, India, Dubai (Affiliate), Guangzhou, Ho Chi Min City, Hong Kong, Jakarta, Kuala Lumpur, Manila, Mumbai, New Dehli, Seoul, Shanghai, Sydney, Taipei, Tokyo,

Is there a particular region, US and globally, that is growing right now?
Ogilvy PR is experiencing steady growth in Washington and New York, as well as growth in Atlanta, Chicago and California.

How many practice areas do you have?
Eight

Of those, which ones are part of the core strategy of the agency?
Consumer Marketing
Healthcare
Technology
Public Affairs

Which practice areas have been phased out in the past year?
None

What practice areas showed the most growth?
Consumer Marketing, Healthcare, Technology, Public Affairs, Social Marketing

Which practice areas showed the least growth?
All are continuing to experience study growth.

What key account wins did you have in 2005?
Sam's Club
TV Guide
Quintiles Transnational Corporation
Johnson's Baby
Band-Aid
Mercury Interactive
Brand Atlanta Campaign

What key accounts did you lose in 2005?
Deloitte
Sun

Did you expand any existing accounts into new domestic or international markets?
Berlex
Johnson & Johnson
Unilever

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