2006 Agency Business Report: Marina Maher Communications

Two years of solid growth underlines the success of MMC's focus on marketing to women.

Two years of solid growth underlines the success of MMC's focus on marketing to women.

Powerhouses Procter & Gamble and Pfizer continued to increase their work with the firm - respectively, with Clairol and Zoloft - but a lot of the growth came from the new food and beverage practice, which has a registered dietician on staff and attracted such clients as Weight Watchers licensed food products.

CEO Marina Maher also cites her investment in training staff at all levels as a growth driver.

A significant hire last year was a VP to head up the emerging media division. A goal for this year: "to have emerging media in the overwhelming majority - that's 80% - of all our client programs in 2006," says Maher.

Name of global CEO and US CEO (or most senior equivalent):
Marina Maher, President/CEO

What is your current headcount, and how has it changed from this time last year?
Current headcount is 70.

What was the percentage of staff turnover?
11.2%

Did you make any senior hires in 2005 (VP and higher)? Carolyn Berke, CFO, Omnicom
Susan Bang, SVP/Consumer Practice, L'Oreal Paris
Beth Kramli, SVP/Healthcare Practice, Ogilvy Public Relations
Leslie Kickham, VP/Consumer Practice, Coty Inc.
Janene Ferrara, VP/Healthcare Media, Chandler Chicco
Robyn Jackson, VP/Healthcare, Ketchum Healthcare

What senior staff have departed the firm?
Elaine Schneider, CFO
Susan Martens, VP/HR
Ivette Sanz, VP/Consumer

Other senior management changes
Annie Heckenberger
, VP of Media, expanded her role as VP of Emerging Media
Kristin Torres was promoted to VP/Consumer from Management Supervisor

How many practice areas do you have?
Three

Which ones are new?
While our Consumer Practice continued to grow, we expanded our Healthcare Practice and our Food & Beverage Practice.
Note: We expanded our Media Department with the addition of Emerging Media. They service all MMC practice areas.

Of those, which ones are part of the core strategy of the agency?
All

What practice areas showed the most growth?
Consumer practice

Which practice areas showed the least growth?
Healthcare

What is the distribution of accounts across practice areas?
70% consumer
25% healthcare
5% Food & Beverage

What key account wins did you have in 2005?
Clairol
Pfizer (for drug waiting for FDA approval)
Zoloft
Weight Watchers
George Weston Bakeries
Home Diagnostic
Swarovski

What key accounts did you lose in 2005?
Dr. Scholl's, Coppertone

What was your 2005 US revenue (as entered into the separately submitted Rankings Form)?
MMC's policy is that we do not submit revenue numbers.

What was the % change over 2004 US revenue?
+28%

Did you experience top-line or bottom-line growth in the past year?
Both

How did your performance, in terms of revenue and growth, meet expectations you had for the year?
Exceeded expectations

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