2006 Agency Business Report: LEWIS PR

Global CEO: Chris Lewis and VP: Morgan McLintic

Global CEO: Chris Lewis and VP: Morgan McLintic

Name of parent division/company (enter both where applicable)
LEWIS Communications, Ltd.

What is your current headcount, and how has it changed from this time last year?
Current global headcount is 183, an increase of 32 from one year ago. Current US headcount is 33, an increase of 8 from one year ago.

What was the percentage of staff turnover?
Among personnel who have been with the agency for two years or more, the turnover rate is below 10% per year. The overall staff turnover rate at LEWIS is approximately 18% per year, however of this figure, the majority of turnover is among staff that have been with the agency for less than a year.

Did you make any senior hires in 2005 (VP and higher)?
Although no external senior hires were made in 2005, LEWIS filled three VP positions through internal promotion, naming three veterans as vice president of their respective regions.

What senior staff have departed the firm?
LEWIS retained all senior staff in 2005.

Other senior management changes
Over the past year, LEWIS made several senior management changes. Claire Rowberry was promoted from general manager to VP, and relocated from LEWIS' London office to head up LEWIS' Boston office. Steve Capoccia, general manager of LEWIS' Boston office, launched LEWIS' New York office. On the West Coast, Andy Oliver was promoted from general manager to VP, and will lead the opening of LEWIS' Los Angeles office in 2006. Additionally, Singapore
general manager Erin Atan was named VP of Asia after helping found LEWIS' offices in Hong Kong and Shanghai.

Have you made any acquisitions in the past year, or merged with another agency?
Although LEWIS did not make any acquisitions in the past year, it remains active in discussions with several agencies which it may acquire.

How many offices do you have globally?
LEWIS has 18 offices globally.

North America (100% wholly-owned)
Boston, MA
New York, NY
San Diego, CA
San Francisco, CA
Washington, DC

Europe (100% wholly-owned)
Copenhagen, Denmark
Eindhoven, Netherlands
London, UK
Madrid, Spain
Manchester, UK
Milan, Italy
Munich, Germany
Paris, France
Stockholm, Sweden

Asia Pacific (100% wholly-owned)
Hong Kong
Shanghai, China
Singapore
Sydney, Australia

What offices opened in 2005 or early 2006? (State when)
LEWIS' Shanghai office opened its doors in July of 2005, while LEWIS' New York office began operations in January of 2006. LEWIS will soon open its sixth US location (19th globally) in Los Angeles.

What offices closed in 2005 or early 2006? (State when)
No offices were closed in 2005 or 2006.

Is there a particular region, US and globally, that is growing right now?
While LEWIS continues to grow in all regions in which it operates, the US and Asia-Pac are currently experiencing particularly strong growth. LEWIS' US operations have grown at approximately 50% per year for the past three years.

Is there a particular region, US and globally, that's shrinking?
All regions are growing at or above expectations.

How many practice areas do you have?
LEWIS is a 100% technology focused agency, however we have a wide variety of clients across all technology areas.

Of those, which ones are part of the core strategy of the agency?
As a technology PR agency, our core strategy remains servicing clients in all aspects of the technology industry.

Which practice areas have been phased out in the past year?
No practice areas have been phased out in the past year.

What practice areas showed the most growth?
As a technology PR agency, all of our growth was in this practice area.

What is the distribution of accounts across practice areas?
As previously mentioned, LEWIS is a 100% technology focused agency. Hence, our accounts are comprised exclusively of technology companies.

What key account wins did you have in 2005?
Listed below are several key wins (in the US) for 2005:
Airgo Networks is a developer of software for managing and extending real-time communications

Coremetrics is a provider of on-demand Web analytics and precision
marketing solutions

IGA Partners Worldwide is the #1 name in In-Game Advertising, the
default choice for game developers/publishers and brand advertisers alike

NetMotion Wireless develops mobile computing solutions that enable
mobile workers to get connected and stay connected to applications over wireless networks

SPSS is a provider of predictive analytics software and solutions

Tello provides instant communication and collaboration across
businesses, applications and devices

What key accounts did you lose in 2005?
Over the past year, client turnover at LEWIS has almost exclusively been as a result of our clients merging or being acquired. Examples of this include Infommersion, NetScaler and UbiNetics.

Did you expand any existing accounts into new domestic or international markets?
Listed below are some of the campaigns LEWIS expanded into additional markets:
Airgo Networks, a client in the US, kicked off a campaign in Asia, where LEWIS will provide strategic counsel via our Hong Kong office and implementation via our partner in Taiwan

CommuniGate Systems, a client in Germany, expanded into Italy and the US

SPSS, a long term client in Europe, expanded into the US

In terms of domestic account growth, the following accounts all grew with LEWIS taking on additional responsibilities and expanding the domestic campaign remit:

Akonix develops software for managing and extending real-time
communications

Hand Held Products designs and manufactures image-based data
collection solutions

Novatel Wireless provides wireless broadband access solutions

TeleNav provides wireless location-based and motion-based technology for the consumer and business markets

What proportion of your clients are on a retainer?
Over 90% of our clients are on a retainer.

Has this changed over the past year?
The proportion of our clients on a retainer has not changed over the past year, and remains over 90%.

What was your 2005 US revenue?
LEWIS' 2005 US revenue was $3,564,305.

What was the % change over 2004 US revenue
LEWIS' 2005 US revenue increased by 62% over our 2004 US revenue.

What was your 2005 global revenue?
2005 global revenue was $18,844,468*

What was the % change over 2004 global revenue?
LEWIS' 2005 global revenue increased by 20% over our 2004 global revenue*

*LEWIS' global revenue is calculated in UK Pounds (GPB) and was £10,759,223 in 2005. Due to fluctuating currency rates, the conversion to US dollars may vary. The figures and percentages listed in the previous two questions are reflective of the currency rate as of 2/23/06.

Did you experience top-line or bottom-line growth in the past year?
In the past year LEWIS experienced both top-line and bottom-line growth.

How did your performance, in terms of revenue and growth, meet expectations you had for the year?
In terms of both revenue and growth, LEWIS continues to meet and exceed expectations in every region in which it operates. While some markets are experiencing faster growth than others, the agency continues to grow its wholly-owned network of offices completely organically.

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