2006 Agency Business Report: Levick Strategic Communications

Levick's focus on crisis and litigation means that a large part of the senior-skewed agency's work comes from referral.

Levick's focus on crisis and litigation means that a large part of the senior-skewed agency's work comes from referral.

To that end, the agency is aggressive in terms of publishing, public speaking, and other thought-leadership initiatives.

From its DC hub, the agency intends to reach out further to overseas markets that have an involvement in the US, and reaching out to the Arab community has been a particular target.

CEO Richard Levick says, "We've earned the trust of the Arab community, and that, of course, is a center of much of the world's concerns right now."

Levick plans to take this level of work to China and Japan, in particular with intellectual property issues. The agency plans to hit the $10 million mark this year.

CEO:
Richard Levick

Ownership:

Independently owned

Offices:
1

US Revenue:
$8,280,372, up 8.4% from 2004

Staff

29, down slightly from 30 last year. Total staff turnover in 2005 was 36.7%. Of that, 80% was at the associate level. No senior hires or departures in 2005.

Regional performance:
Levick has just one office, in DC, but it works with clients around the world. A particular growth area is the Mideast.

Practice areas
With a specialty in crisis and litigation work, Levick doesn't have formal practice areas. However, it offers specialties in areas including the food industry (recalls and lawsuits), equity markets, telecoms, law firms, and policy issues.

Accounts
Key wins include The Kuwaiti Family Committee, on behalf of Guantanamo detainees; Azteca America, a Hispanic-language broadcasting company with operations in Mexico; and FTI Consulting. Dormant clients QuadraMed Corporation, Eversheds, and Jackson Walker LLP resumed spending. More than 80% of clients are on a retainer basis.

Financial performance
With revenue up 8.4% to $8,280,372, Levick saw 8.4% top-line growth and 35% net profit. Budget was exceeded by $50,400 and net profit by 19%.

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