GolinHarris: Agency Business Report 2006

GolinHarris is already off to a solid start in 2006, landing a huge Dow account after winning a holding company pitch that was led by PR rather than advertising.

GolinHarris is already off to a solid start in 2006, landing a huge Dow account after winning a holding company pitch that was led by PR rather than advertising.

CEO Fred Cook hopes that model will be a "harbinger of things to come."

Over the past year, he says, the agency has "won more business than any time in our history," and high expectations continue.

The London office should have a big year after some recent large account wins in Europe. Golin's employee communications practice is growing, and Cook says that the firm plans to expand its branded practice areas (like the current Change and Insidedge practices) in 2006, including starting a practice that focuses on managing activist groups for companies that are targeted by them.

The agency won 50% more $1 million-plus accounts last year than it did in 2004, and Cook plans for that growth to continue in 2006.

CEO:
Fred Cook

Ownership:
Interpublic Group (as part of Constituency Management Group)

Offices: 12 wholly owned US, 29 total around the globe
Staff:
Golin has 490 employees worldwide, up 7% from last year. Key hires in 2005 include Jonathan Hughes and Matt Neale, co-MDs in London, who joined from Weber Shandwick to replace the departing Zoë Arden; and Jennifer Cohan, MD in New York who joined from GCI Group. Golin also has new MDs in Singapore, Tokyo, Paris, and Brussels.

Regional performance:
Golin reports significant growth in the US and Asia in 2005, and a strong start in both areas in the first quarter of 2006. No regions are in decline, the agency says.

Practice areas
Golin has seven core practice areas. In order of distribution of accounts, they are marketing and branding, corporate communications, healthcare, tech, public affairs and government relations, employee communications ("Insidedge"), and CSR and social marketing ("Change"). The Insidedge and Change practices were added to the core strategy last year. » Practice performance The agency says most practices grew in 2005, particularly healthcare, marketing, and CSR and social marketing. It also cited "impressive growth" in the new employee communications practice.

Accounts
Golin's win percentage in new business rose 25% in 2005. Key account wins included BP, Cisco Systems, Dow, Sears, SC Johnson, Sallie Mae, GSK, Vivendi Universal, SPX Corporation, and Weyerhauser. No major account losses were reported. Top-tier clients increased their spending with the agency by 22.5% over 2004. Expanded accounts include Bristol Myers-Squibb, Mattel, Nestlé, Owens Corning, State Farm, Texas Instruments, and Wrigley.

Financial performance
Golin reports that its revenue was up a bit from 2004.

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