2006 Agency Business Report: Eastwick Communications

Co-founders and principals: Barbara Bates and Elaine Cummings

Co-founders and principals: Barbara Bates and Elaine Cummings

What is your current headcount, and how has it changed from this time last year?
35, it's up from 22

What was the percentage of staff turnover?
14%

Did you make any senior hires in 2005 (VP and higher)?
Three senior hires in 2005:
Trisha Ristagno, Senior Vice President, previous company: Thunder Factory
Andrea Cousens, Vice President, previous company: Fleishman Hillard
Elizabeth Kollross, Vice President, previous company: OSIsoft

Other senior management changes
Kim Amsbaugh was promoted from Director to Vice President

How many offices do you have globally?
North America
2 Offices, one in Redwood City, CA and one in San Francisco, CA

What offices opened in 2005 or early 2006?
San Francisco office opened in September 2005

Is there a particular region, US and globally, that is growing right now?
US region - Silicon Valley

How many practice areas do you have?
B2B, Tech (including enterprise and SMB), Consumer Tech, and New Media

Which ones are new?
New Media

Of those, which ones are part of the core strategy of the agency?

Each are core to the business

Which practice areas have been phased out in the past year?

Electronics

What practice areas showed the most growth?
Consumer and New Media

Which practice areas showed the least growth?
Electronics

What is the distribution of accounts across practice areas?
Evenly dispersed across three practice areas

What key account wins did you have in 2005? Fujitsu, ILOG, Netli, Ruckus Wireless, and Seagate. Landed 18 new clients for 2005

What key accounts did you lose in 2005?
Nuance (acquisition) and AltiGen (budget reductions)

Did you expand any existing accounts into new domestic or international markets?
Azul into UK

Did any dormant clients start to spend with you again?
Not significantly...but several existing clients increased their budgets

What proportion of your clients are on a retainer?
88% are on retainer and 12% are project

Has this changed over the past year?
A few more projects

What was your 2005 US revenue?
$4,964,916

What was the % change over 2004 US revenue
24%

What was your 2005 global revenue?
$4,964,916

What was the % change over 2004 global revenue?

24%

Did you experience top-line or bottom-line growth in the past year?

Both

How did your performance, in terms of revenue and growth, meet expectations you had for the year?
Yes, we exceeded our revenue target and came very close to meeting our profitability target for the year

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