2006 Agency Business Report: Chandler Chicco Agency

The healthcare firm reports strong growth, with particularly rapid expansion in Asia.

The healthcare firm reports strong growth, with particularly rapid expansion in Asia.

Moreover, it has seen significant growth in health policy work through its DC office. Its UK office has grown 30% in the past year, and CCA is now the largest independent firm in London. LA also saw growth coming from the expansion of its accounts in the biotech sector, including Genentech, Amgen, and Allergan.

Practice areas CCA has seven specialty offerings, including branding, advertising, and interactive. Accounts CCA counted 19 new-business wins, including the Medicines Company, Ortho For CCA, it gets better each year, and its principals report that its 10th was the firm's best yet.

As Bob Chandler says, "It's hard not to be superlative."

For 2006, CCA already looks strong. In the first quarter alone, the agency says it has already met its revenue goal of $50 million for the entire year with 10 new-business wins. It also has plans to open an office in Paris as well as add a senior staffer to serve as its European operations head.

With its unique agency culture, CCA is now focused on maintaining its identity through its growth plans. Its leadership council, a group of team members who lead the biggest pieces of business, has now been replicated in each office to manage day-to-day operations.

Name of global CEO and US CEO (or most senior equivalent)
Robert Chandler and Gianfranco Chicco are the agency's co-founders and principals.

What is your current headcount, and how has it changed from this time last year?
Our current headcount is 161; this time last year it was 156.

What was the percentage of staff turnover?
20%

Did you make any senior hires in 2005 (VP and higher)?
CCA made several senior hires in 2005. Below, you'll find brief biographical information on each. (Please note: there are no titles at CCA, so they have not been included.)

Allison May Rosen
Allison joined the Chandler Chicco Agency following about 15 years working in the nation's capital in public service and public affairs. Just prior to CCA, Allison worked for Ignition Strategic Communications, providing senior counsel and public affairs services for clients seeking to build issue support, influence public opinion or launch a brand or service. Before that, she served as vice president for public affairs at a national technology association, press secretary for the US Overseas Private Investment Corporation and as assistant director in Texas Governor Ann Richards' Washington, DC office. Allison serves as guest lecturer for American University's School of Communications and regularly speaks to industry associations on communications and the media.

Sydney Rubin
Sydney Rubin joined Chandler Chicco Agency in January 2005 with the acquisition of her Washington, D.C.-based public affairs and public relations firm, Ignition Strategic Communications. Sydney provides high-level guidance in business and issues communications to health care and technology companies, non-profit organizations, associations and the government. She assembles and coordinates issues coalitions and guides top-notch media relations teams. Prior to founding her company a decade ago, Sydney worked as a reporter, magazine writer and foreign correspondent for The Associated Press, as well as a communications director for government officials and the federal Overseas Private Investment Corporation.

Patty Leitch
Patty Leitch became a member of the CCA team in January, 2006, bringing 15 years of marketing and public relations experience to the agency. Prior, she was Executive Vice President at Cohn & Wolfe where she counseled pharmaceutical clients on corporate reputation, issues management, product launches, direct-to-consumer initiatives and science and policy communication. She has addressed major priorities in these areas for leading healthcare organizations such as GSK, Pfizer, Merck, Sanofi-Aventis, Lilly, Wyeth and Endo Pharmaceuticals. Patty's areas of expertise include pain, respiratory, vaccines, infectious disease, CNS and diabetes. Throughout her career, she has managed pre-and post FDA approval communications for 8 products and helped companies establish and protect brands throughout the product lifecycle. Prior to her tenure at C&W, Patty led account teams at Burson-Marsteller in the area of women's health including the Premarin and Centrum brands.

Andrea Sessler
Andrea Sessler joined Chandler Chicco Agency as the Global Director of Talent Management in the summer of 2005. She brings to this role more than 20 years of experience in Human Resources (HR). For the past five years, she ran her own consulting firm, The Human Element, building HR infrastructure for small to mid-size companies. Andrea started her career with Ammirati & Puris, Inc. a Global Advertising Agency running the North American Human Resources Group. She planned and built a world class department with effective programs ensuring identification, development, training, promotion and retention of high performance talent. She implemented all policies and procedures for all North American offices. Andrea has extensive experience in all HR functions including recruitment, compensation, benefits, training, organizational development, employee relations, performance appraisal and succession planning.

Christie Anbar
Christie Anbar, a marketing communications veteran with more than 15 years of experience in healthcare public relations and marketing communications, joined CCA in January 2005. She was formerly Executive Vice President and Healthcare Director for Belsito & Company, an agency she helped Marybeth Belsito found in 1998. During her tenure and leadership, Belsito quickly grew from four to 20 employees with a prestigious roster of clients such as Eli Lilly and Company, Gilead Sciences, Novo Nordisk, Pfizer, and ZLB Behring (formerly Aventis Behring). Prior to Belsito & Company, Christie was Vice President for Brown, Powers & Belsito providing senior counsel to and managing the agency's largest accounts including Searle (now Pfizer) and Pfizer. Christie also was previously Manager, Account Services for Burson-Marsteller where she worked on a variety of consumer healthcare products for American Home Products and helped Wyeth Ayerst manage one of the most successful and controversial product launches in pharmaceutical history – Redux for the treatment of obesity. She also worked at Ted Klein & Company and Medicus PR earlier in her career.


Have you made any acquisitions in the past year, or merged with another agency?
In January 2005, CCA announced the acquisition of Ignition, augmenting our talent base in Washington, DC in order to serve the growing needs of our clients in the areas of public policy and advocacy relations.

Additionally, we solidified our commitment to establish an Asian health care communications network by creating joint ventures with Eastwei, China's leading local strategic public relations agency, as well as Korea-based Macoll. The new alliances provide CCA clients with access to a vast array of new capabilities and an insider understanding of this important burgeoning market.

How many offices do you have globally?
North America
New York
Washington, D.C.
Los Angeles

Europe
London

Is there a particular region, US and globally, that is growing right now?
As with years past, we've seen strong growth in the healthcare PR arena both in the US and globally. Specifically, the healthcare market in Asia, from a PR perspective, is evolving very quickly. Additionally, new policy initiatives, public demands for health information and the growing sophistication of media channels are shaping a new communications environment in Washington, DC.

How many practice areas do you have?
Chandler Chicco Agency has one practice area: healthcare.

What key account wins did you have in 2005?
New additions to our client roster include The Medicines Company, Ortho Women's Health, Inogen, American Association of Homes and Services for the Aging, Global TB Alliance, Novation/VHA, and The Center for Aging Services Technology.

What key accounts did you lose in 2005?Varenicline, Geodon

Did you expand any existing accounts into new domestic or international markets?
Accounts that expanded into new markets included Keppra, Xolair, Boniva, and BOTOX.

What proportion of your clients is on a retainer?
None

Has this changed over the past year?
No

What was your 2005 US revenue?
$25,255,668

What was the % change over 2004 US revenue?
11%

What was your 2005 global revenue?
$38,846,555

What was the % change over 2004 global revenue?
17%

Did you experience top-line or bottom-line growth in the past year?
Chandler Chicco Agency experienced both top- and bottom-line growth over the past year.

How did your performance, in terms of revenue and growth, meet expectations you had for the year?
Thanks to another year of strong growth, our revenues met expectations.

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