2006 Agency Business Report: Bite Communications

Winning Sun Microsystems as a client was a huge bright spot for Bite Communications in 2005.

Winning Sun Microsystems as a client was a huge bright spot for Bite Communications in 2005.

At $7.5 million, an account this size is one that many would expect to go to a larger agency, says GM, North America, Burghardt Tenderich.

Its entry into the new-media sector with blogging and podcasting "signaled to us a shift in the way PR will be moving forward," he adds. With the loss of major clients such as BEA and VeriSign, Bite's challenge is to pick up more business so its fortunes will not rely so heavily upon Sun.

CEO:
Clive Armitage

Ownership:

Next Fifteen Communications

Offices:
3 US, 5 total around the globe

Revenue:

$13,395,611 in the US, up 64% from 2004.

Global $24,461,088, up 39% from 2004.

Staff
Bite has 94 employees in the US office, up from 60 this time last year. It has a turnover rate of 19%. Bite's CFO transferred from the UK office and an SVP was hired.

Regional performance
Bite acquired the PR assets of Parachute Marketing, a deal that came to fruition in early 2006. A New York office was opened in January 2005 and the Palo Alto office opened in early 2006.

Practice areas
The tech-focused agency has sectors in enterprise technology, telecommunications, and b-to-b technology. It recently started up divisions in consumer technology and startup businesses.

Practice performance
The enterprise practice claimed significant growth in 2005 and into 2006.

Accounts
Key wins include AMD, Autonomy, Become.com, Infosys, Openwave, and Sun Microsystems. It lost accounts with Autodesk, BEA Systems, and VeriSign for 2005.

Financial performance
Global revenue was $24,461,088; a 39% increase from 2004. Experiencing both top- and bottom-line growth, Bite's growth exceeded expectations.

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