Celebs sell cell-based blog service

It's long been prophesied that technology would one day evolve to the point at which the average citizen, using nothing more than a pocket-sized device, would be able to be alerted immediately - whether at home, on the road, or hiking through the wilderness - when Bam Margera posts something new on his blog.

It's long been prophesied that technology would one day evolve to the point at which the average citizen, using nothing more than a pocket-sized device, would be able to be alerted immediately - whether at home, on the road, or hiking through the wilderness - when Bam Margera posts something new on his blog.

Stop waiting, anxious citizens. That day has arrived, in the form of Sprint's new "BlogStar" service. The celebri-tacular offering allows Sprint subscribers immediate cell phone-based access to a host of blogs purportedly written by people more famous than you.

For a token sum of $5 per month per blog, you can read about how David Arquette is excited about his new pilot on ABC while downloading Caprice Bourret wallpaper and contemplating Alicia Silverstone's "Compassionate Wisdom Quote of the Day." If you don't think that experience alone is worth $15 per month, you need to wake up and smell the digital revolution.

This combination of telecom and fame may finally lead to the apocalypse of empty trends. BlogStar CEO Keith Yokomoto, who has been sipping his own Kool-Aid pretty hard, seems to believe his service will help build a celebrity-obsessed army of sorts. "Just imagine if 100,000 of your fans were all connected," he told Billboard. "How powerful is that?"

Um. Well, sure, this celeb-blog-cellular thing has the potential to, uh... sorry, that's my phone. It's Nick Lachey! He "Can't wait 4 the album to drop in May."

Hopefully, the apocalypse can wait until then.

Rating: 2

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