Uncle Ben's sets review

Vernon, CA: Masterfoods USA has put its Uncle Ben's PR business up for review.

Vernon, CA: Masterfoods USA has put its Uncle Ben's PR business up for review.

Tara Rush, PR manager, said three firms are involved. Its current agency Porter Novelli was invited to participate in the pitch, but declined.

Rush said the company is looking for the best match for Uncle Ben's business.

"As we continue to grow the business and activate strong, multi-dimensional PR programs, we need to ensure we are partnering with the agency that best meets our current and future needs," Rush said. "Porter Novelli has been a great partner for the past five years." The company last launched a review in 2001.

Presentations will take place over the next two weeks with a possible decision to be made by August.

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