NY Times Co. hires new PR director

NEW YORK: The New York Times Co. has hired Abbe Ruttenberg Serphos as its new director of public relations. She is moving to the Times from Barnes & Noble, where she was a director of communications.

NEW YORK: The New York Times Co. has hired Abbe Ruttenberg Serphos as its new director of public relations. She is moving to the Times from Barnes & Noble, where she was a director of communications.

Mary Ellen Keating, B&N's SVP of corporate communications and Serphos' former boss, said that Serphos left the company early last week.

In her new position, Serphos will be reporting to Catherine Mathis, the Times' VP of corporate communications. Toby Usnik, the former PR director for the paper, left earlier this year for a position as head of the PR department at Christie's. Neither Serphos nor Mathis were immediately available for comment.

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