Intel reassigns CMO, announces management shakeup

SANTA CLARA, CA: After the news leaked last night, Intel has announced an executive shakeup today that sends Intel CMO Erik Kim to the consumer division.

SANTA CLARA, CA: After the news leaked last night, Intel has announced an executive shakeup today that sends Intel CMO Erik Kim to the consumer division.

Kim, 51, had been hired in 2004 from Samsung and given the task of overhauling Intel's brand. He changed the 37-year-old logo and launched new initiatives such as its "Viiv" platform of media-oriented home PCs.

Intel made a huge splash introducing the new branding at this year's Consumer Electronics Show in Las Vegas. The company called it "Intel's biggest CES," with president and CEO Paul Otellini personally introducing two new platforms – the Viiv technology and the Intel Centrino mobile technology.

Sean Maloney, 50, the head of Intel's laptop and mobile unit, will replace Kim as the chief marketing and sales officer, the company said. Donald McDonald, VP and GM of the digital home group, is the new VP of marketing and brands, the company said. He reports to Maloney.

Rounding out the management changes are SVP Anand Chandrasekher, formerly co-general manager of the sales and marketing group, who will run a newly-created business unit focused on low-power Intel architecture products and the PC market.

Two other officers in different divisions, William Siu and Richard Wirt, will retire, the company said.

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