2006 Agency Excellence Survey: Ruder Finn

CEOs: Kathy Bloomgarden, Peter Finn

CEOs: Kathy Bloomgarden, Peter Finn

Number of clients rating: 74

Sector specialties most used: Corporate, consumer, financial

Top-scoring attributes against average: Helps you understand and develop new-media programs; understands your business; provides tools and advice to support senior management

Bottom-scoring attributes against average: Consistently delivers your company's message to all target audiences; offers truly outstanding client service; works within the budget

Overall satisfaction: 101

Many clients said RF helps in the new-media area. Co-CEO Kathy Bloomgarden says the firm has worked hard to become a major player, including an aggressive expansion of its interactive division. She calls the 40-person unit "an interactive department that's very specialized and skilled," and cites RF's June win of the Microsoft US Financial Services Group account.

To increase its client service, RF has begun replacing a number of more junior staffers with fewer, more senior ones. Moreover, the firm recently hired a research person to help measure ROI for clients. "ROI, as we've seen in recent surveys, is probably the most difficult thing to do in our business," Bloomgarden says.

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