The week that was Elmo

Going to extremes can be a smart move for a PR campaign. Fisher-Price and Mattel proved that success with Tickle Me Elmo. There's a...

Going to extremes can be a smart move for a PR campaign. Fisher-Price and Mattel proved that success with Tickle Me Elmo. There's a full story on PRWeek.com proper (free) about the company's PR plan; here's another story that focuses more on how many units are expected to move.

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