GOP-endorsed metrics

Adam Nagourney filed a really interesting piece about GOP chairman Ken Melman for the New York Times magazine. While the piece focused on the Republican's...

Adam Nagourney filed a really interesting piece about GOP chairman Ken Melman for the New York Times magazine. While the piece focused on the Republican's chances in mid-term elections (prognosis: muddied), the piece is a goldmine of evidence as to how the Republican party has built database upon database of information about registered voters.

Money quotes:
When Mehlman talks about politics, he doesn’t talk about Machiavelli; he talks about Moneyball, Michael Lewis’s book about how the Oakland A’s employed statistical modeling to assemble a powerhouse baseball team, sending to pasture the old-line scouts with their years of calling it from their guts. “We are the party of ‘Moneyball!”’ Mehlman proclaimed, practically shouting and bouncing on the balls of his feet, talking to a room of slightly bewildered Republicans in California last year. “They measured everything. We are doing the same thing in politics.”

And this:
“Gut alone is crazy,” Mehlman told me. “Why do gut when you can go with objective information? Hope is not a strategy. And gut instincts are always less effective than objective analysis.”

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