Advertising advice


Google and Goodby, Silverstein & Partners (a match made in alliterative heaven) have teamed up to show that “Google is not just for text...


Google and Goodby, Silverstein & Partners (a match made in alliterative heaven) have teamed up to show that “Google is not just for text advertisements in tiny type that appear adjacent to the results of searches on google.com.” The campaign they’ve created for GM’s Saturn vehicles includes a “virtual dealership” and 360-degree tours of the Saturn Aura. Check out The New York Times article about the endeavor.


The search results page on Google is a great venue for an ad, but there’s always the question of what actually works.

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