Winning isn’t everything

When it comes to sports and PR, it’s very easy to assume that no team or player can do much wrong as long as the...

When it comes to sports and PR, it’s very easy to assume that no team or player can do much wrong as long as the results on the field please their fans.

Not so fast sports fans. A recent Opinion Matters survey commissioned by PRWeek UK (sub req'd) shows that Chelsea Football Club, a power in the English Premier League, is having some serious image woes.

Danny Rogers, editor of PRWeek UK, said, "[Team owner] Roman Abramovich needs to be aware that at present his club is not helping the perception of club football in general. Chelsea needs to appear less arrogant and work to promote greater transparency and clarity in its communications." The survey goes on to say that 70% of respondents believe the recent allegations have damaged soccer at a grass roots level.

Chelsea is the defending league champion and sits atop the standings early this season. If that continues, people will continue to buy tickets, jerseys, etc. However, that “70%” cannot be ignored. Present fans cannot sustain a team forever. You must continually develop your fan base. Consistently poor behavior by team reps is not how you do it.

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