Weight Watchers to unify efforts under one agency

NEW YORK: Weight Watchers International (WWI) has issued an RFP for its traditional meetings business to consolidate its regional efforts under one firm.

NEW YORK: Weight Watchers International (WWI) has issued an RFP for its traditional meetings business to consolidate its regional efforts under one firm.

"Over the years, Weight Watchers has had longstanding relationships with many agencies," said Donna Fontana, WWI's VP of PR, via e-mail. "We have been quite satisfied with the successful campaigns we've had with a variety of firms, including Ketchum, Cohn & Wolfe, Krupp Kommunications, Zeno Group and MGH. Therefore, we feel it is appropriate to now consolidate our regional programs and efforts by using one primary agency."

Ketchum, Krupp, and C&W and Zeno Group directed all questions to WWI. MGH did not respond to calls by press time.

Fontana declined to discuss the RFP or WWI's plans further. Marketdata Enterprises, which specializes in the diet industry, estimates the US market for weight-loss products and programs to be more than $46 billion annually.

"[WWI] has been able to grow its revenues and enrollments in the low double digits a year," said John LaRosa, president of Marketdata. "But that's nowhere near... competitors like NutriSystem, which has been growing more rapidly."

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.