VERNON HILLS, IL: IT products and services provider CDW has hired Alexandria, VA-based O'Keeffe & Co. as its "line of business" AOR, in charge of PR for all public sector and corporate products/services.
The work excludes corporate relations or IR, which Ogilvy PR represents, having won that account in November 2006.
Mark Gambill, CDW VP of marketing, said the firm will showcase CDW's new consulting services.
"We have a number of engineers who can go on-site and do systems configuration work," Gambill said.
Efforts could include developing surveys or other thought leadership material related to the new Microsoft Vista OS.
O'Keeffe has worked with CDW for about three years in various capacities, starting with the company's state and local, and higher education markets, then later including K-12 and healthcare.