Now, 75% more tangentially related to PRWeek

In the sports world, there is one self-proclaimed worldwide leader: thy name is ESPN.

And there are thousands of upstart sports weblogs - many...

In the sports world, there is one self-proclaimed worldwide leader: thy name is ESPN.

And there are thousands of upstart sports weblogs - many hilarious and bawdy - that facilitate the forming of communities, through their informal tone and comments function.

ESPN has a cruise line; blogs, like Deadspin, have meetups.

Blogs, like Deadspin, allow for irreverent, juvenile, and tawdry comments. ESPN has no such thing thought comments would be a good idea.

ESPN, which has had more incidents with its TV personalities than any channel I can think of, but has said virtually nothing about said incidents, thought it would be a good idea to allow anyone on the eBays to come on in and comment on its Web site. In a civil manner; they probably expected. It did not go well. Know thy audience, intended audience, and who might hijack said audience.

What does this have to do with PRWeek: In Monday's issue, you will be able to read Hamilton Nolan's profile of Deadspin editor Will Leitch. With his emo bangs.

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