Speak into the mic

Technology still occasionally lets us down. I am embarrassed to say due to technical difficulties, I soon have to re-record a podcast interview with Aedhmar...

Technology still occasionally lets us down. I am embarrassed to say due to technical difficulties, I soon have to re-record a podcast interview with Aedhmar Hynes, CEO of Text 100. For some unknown reason, her voice is not audible throughout the recording. Erp. We have since solved the problem.

I was interviewing Aedhmar for our new Agency Leadership Podcast series, a program that will soon be joined by a sister series focusing on in-house leaders. The goal of the series, which will be updated weekly at minimum, is to hear agency heads explain their business strategy, clients, goals, and competitive landscape in their own words.

The only thing that worries me about this series is that it could become very canned. So far the interviewees have been pretty relaxed, but I can see the day coming when the program could lose spontaneity. That would defeat the object. Shoba at the Newsmarket once told me that there are some CEOs who are notorious for being so rehearsed that no one wants to interview them.


One way to prevent that is to make sure I'm asking the questions people really want to hear the answers to. Comments and suggestions are welcome, either to this post, or directly to me at julia.hood@prweek.com.

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