Snickers wins the buzz war; but was it worth it?

Criticism abound for Snickers' Super Bowl ad, which featured two men accidentally kissing after sharing a Snickers, a la Lady and the Tramp, then...

Criticism abound for Snickers' Super Bowl ad, which featured two men accidentally kissing after sharing a Snickers, a la Lady and the Tramp, then recoiling in horror.

Little is known, currently, about Snickers' plans for response, but the company appeared to have pulled down the microsite that featured alternate endings and commentary from Chicago Bears players. We'll be following this one closely.

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