Good and bad for this year's Super Bowl

Molly Ivins, OJ, and advertisers

Molly Ivins, OJ, and advertisers

Ups

Josh Wolf, a freelance videographer, last week became the journalist who has been incarcerated longer than any other in US history - more than 170 days

In honor of Molly Ivins, famed Texas columnist who brought the state's quirks alive to millions of readers over her career, who passed away on January 31 at 62

CBS' broadcast of this year's Super Bowl drew more than 93 million viewers, making it the second most- watched game ever

Downs

WNBC-TV's (NY) effort to "reach out" to bloggers by inviting dozens to the studio was pilloried for, among other things, asking bloggers to send news tips and failing to serve alcohol

Super Bowl advertisers' Web traffic during the game fell more than 60% from last year. Many opined that YouTube was drawing those seeking to re-watch ads

Miami-based publisher Barclay Road approaches OJ Simpson about publishing his book If I Did It, which was earlier scrapped by News Corp. after a public outcry

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