No team occupies the spotlight like the Bronx Bombers. Just this week, their quarter-of-a-billion-dollar third baseman, Alex Rodriguez, held a seemingly can't-possibly-screw-this-up book signing in New York City to promote his new children's book. Just show up, sign some copies, smile big for the cameras. PR 101. (Geez - this is PR nursery stuff.)
But A-Rod can't do anything right in New York. He was throwing proverbial softballs to some media members and the next thing you know the police had to get involved - at a children's book signing!
What does a new "pitcher" have to do with this? Well, the Yankees may not have an obvious ace pitcher on the mound, but there's another vital position that remains unoccupied at the moment - PR director. One of the richest teams in the universe doesn't have a PR head. Haven't had one since Rick Cerrone left last year. That's ludicrous. Even the New York Daily News’ Bob Raismann led off his Friday, February 9 column talking about this. I just can't help but think that a seasoned PR pro could have handled this situation in a manner where New York's Finest didn't have to get involved.
C'mon guys. Hire a new PR head already. I don't even think it will cost you anything towards the salary cap.
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