Hallmark boosts Masse to EVP

LOS ANGELES: Hallmark Channel and Hallmark Movie Channel have promoted former SVP marketing Laura Masse to EVP marketing. In her new role, Masse will oversee all facets of marketing and branding for the Crown Media-owned channels. She will oversee teams responsible for developing the networks' multi-platform consumer, affiliate, and advertiser-focused media campaigns, as well as serve as the key liaison with Hallmark Cards in developing synergistic brand-extension opportunities. Prior to joining Hallmark Channel in 2001, Masse was VP marketing for American Movie Classics.

LOS ANGELES: Hallmark Channel and Hallmark Movie Channel have promoted former SVP marketing Laura Masse to EVP marketing. In her new role, Masse will oversee all facets of marketing and branding for the Crown Media-owned channels. She will oversee teams responsible for developing the networks' multi-platform consumer, affiliate, and advertiser-focused media campaigns, as well as serve as the key liaison with Hallmark Cards in developing synergistic brand-extension opportunities. Prior to joining Hallmark Channel in 2001, Masse was VP marketing for American Movie Classics.

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