Making measurement work

ROI is more important than ever, but it can be difficult to get a measurement program off the ground. This PRWeek webcast will focus on how to approach and build a program of PR metrics in an organization. It will also explain ways to constantly audit and improve existing systems, to keep pace with the rapidly changing media and communications landscape.

ROI is more important than ever, but it can be difficult to get a measurement program off the ground. This PRWeek webcast will focus on how to approach and build a program of PR metrics in an organization. It will also explain ways to constantly audit and improve existing systems, to keep pace with the rapidly changing media and communications landscape.

Moderator:

Erica Iacono, media section editor, PRWeek

Speakers:

Lynn Mann, director of public relations, Michelin North America

Frank Smith, director of global communications operations, Sun Microsystems

Click here to visit the archive.


Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.