Luray Caverns selects White & Partners as AOR

LURAY, VA: Luray Caverns has hired Herndon, VA-based White & Partners as its marketing and advertising AOR. Approximately 15% of a contract worth “hundreds of thousands of dollars” to go toward PR for attracting tourists to the caverns themselves, as well as the Shenandoah Valley region as a whole, a White & Partners spokesperson said.

LURAY, VA: Luray Caverns has hired Herndon, VA-based White & Partners as its marketing and advertising AOR. Approximately 15% of a contract worth “hundreds of thousands of dollars” to go toward PR for attracting tourists to the caverns themselves, as well as the Shenandoah Valley region as a whole, a White & Partners spokesperson said.

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