Let's put aside our partisan differences for a moment and acknowledge a job well done by the shadowy, unaccountable power brokers who control our minds. Bravo, power brokers. You have bent the mass media to your will like so many shoots of bamboo.
We're referring to the US government's ability to sneakily promote a war with Iran via the exact same methods used to sneakily promote a war in Iraq, without being called on it by the most respected news outlets in the country.
It's been well established by now how the administration anonymously fed shaky intelligence about Iraq's weapons to The New York Times, waited for the stories to appear, then used those same stories to justify their position.
Now, in an encore presentation, the government is feeding anonymous information about Iran's weapons to the Times, and entertaining reporters in Baghdad with a top-secret press conference featuring anonymous officials making unsubstantiated allegations about the weapons - all of which ended up on the front page.
Regardless of your feelings on the war, you have to admire this PR masterstroke. Unless you work for the Times, in which case you should remember George Bush's wise words: "Fool me once, shame on...shame on you. Fool me...you can't get fooled again!"
PR Play rating:
3. On the right track