An incomplete arsenal

Your recent front-page story, "Toyota's Tundra launch loaded with PR arsenal" (PRWeek, February 5) was a nice overview of our efforts to launch the new full-size pickup, but the article left some of the assault weapons in the bunker.

Your recent front-page story, "Toyota's Tundra launch loaded with PR arsenal" (PRWeek, February 5) was a nice overview of our efforts to launch the new full-size pickup, but the article left some of the assault weapons in the bunker.

A large part of the local grassroots and product operations will be conducted by Toyota's regional PR foot soldiers. And while you did mention two of our regional agencies, Michael Dobrin Public Relations (Northern California/Pacific Northwest) and the Walker Agency (Rocky Mountains/Southwest), we have many more resources working in the field to successfully launch Tundra.

Covering the Gulf States region are Hopkins & Associates in Dallas and Stevens/FKM in Houston.

In addition to the four small regional agencies, we also have four regional Toyota PR offices: Detroit (Midwest), Washington (Mid-Atlantic), Miami (Southeast), and New York (Northeast).

I have worked with some of these people for more than 20 years, and I'm extremely proud of their ongoing efforts to deliver a strong regional PR presence for Toyota.

Joe Tetherow
National field comms manager
Toyota Motor Sales USA
Torrance, CA

In memory of Bob Stone

This letter was submitted in the memory of Robert Stone, who passed away on December 27, 2006.

I knew Bob from the time we were working typewriter-to-typewriter at the daily newspaper in Poughkeepsie, NY. I took a position there after completing my master's degree at the Columbia University Graduate School of Journalism. It was just before I was drafted into the US Army.

Bob was born and raised in Kingston, NY, which is just across the Hudson River from Poughkeepsie. He knew everybody, and he was fully informed on every aspect of the history of the area, which is close to Hyde Park, NY.

Bob was an avid reporter. He dug up numerous stories. He was intense, hard-working, and, at the same time, a warm and truly lovable individual.

I'll always remember him as a superb reporter, as well as a very old friend who I was glad to encounter again in the PR field after a considerable interval. I will always think of Bob with great affection.

Daniel Edelman
Founder and chairman
Edelman
Chicago

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