People know the duck, but do they know who it rolls with?

News first reported in AdAge that Aflac was planning to “shut the duck up,” referring to its “spokesduck” was rebutted by the company in...

News first reported in AdAge that Aflac was planning to “shut the duck up,” referring to its “spokesduck” was rebutted by the company in a statement titled “Long Live the Aflac Duck.”

"Like all of America, we love the Aflac Duck," said Jeff Herbert, Aflac CMO said, in the statement. "It is as central to our marketing efforts today as it will continue to be going forward."

The conversation highlighted the unique intersection of marketing and consumerism, whereby the company’s marketing goals, per the AdAge story, is clearly to focus on advertising that highlights Aflac’s business of supplemental insurance rather than just strengthen its name recognition, but didn’t want to alienate the people who just love the duck, regardless of what company he’s representing.

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