Edelman, Vero sign strategic alliance

LONDON: Edelman has formed a strategic alliance with Vero, a specialist sport, brand, and communication firm. Vero CEO Mike Lee will become an affiliate of Edelman as part of the deal. The agencies said the move represents an increased focus on the sports business market.

LONDON: Edelman has formed a strategic alliance with Vero, a specialist sport, brand, and communication firm. Vero CEO Mike Lee will become an affiliate of Edelman as part of the deal. The agencies said the move represents an increased focus on the sports business market.

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