We get too many pitches from small agencies that show a boilerplate laundry list of agency accomplishments (including media hits for clients!) and mention how great the agency would be for a feature, ending with a coy question, "What do you think?"
However, we, as a rule , don't write agency features (save for the agency business and excellence reports and truly extraordinary situations). We don't write agency features on large, small, or otherwise purple agencies. Pitching me like that makes me think you don't even know what magazine I write for. And please take the time to construct an e-mail that does not read "copy and paste" job.
But I want to make this post positive. We love hearing about new and growing agencies. But make your introduction worthwhile; don't just ask, "What do you think?" You probably don't want to know the answer.
If you are an agency trying to get on our radar, here are some simple intros:
Agency Business Column - does your agency do something interesting re: HR, benefits, global or local structure? Be the lead pitch on a new topic.
Critical hit - Did you get your client a front-page hit or place them in an offbeat blog that reaches a new demo/pyschographic? Let us know.
Put your client first - Pitch us some unique campaign you are doing for a client. Depending on our interest, it could be a news story or feature.
Take the time to make your pitch worthwhile; that's all we ask.
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