Jenny clarifies the list

For those of you who aren't in the business of reading comments, JetBlue's Jenny Dervin responded to our blog post about her comments. (How...

For those of you who aren't in the business of reading comments, JetBlue's Jenny Dervin responded to our blog post about her comments. (How meta!). Anyway, her thoughts are below.

Eech…
Hi everyone. I was addressing my comments to the crazy freelance and very few strange agency calls we received during the height of our media siege, who offered such helpful advice as “You need to have your CEO be filmed at the airport handing out Hershey kisses.” Ummmm… not so much. We needed our CEO exactly where he was - taking command of our airline’s recovery program and developing a meaningful bill of rights.

I have great friends and mentors in the PR agency industry and Corporate Communications departments who offered help - real help - in figuring out our media strategy, and hundreds of others who simply called or emailed their best wishes for our team. I absolutely count on my network to stay informed and knowledgeable of the new media and best practices with traditional media. I have revisited countless times over the last two weeks the lessons I learned from my colleagues and bosses at prior companies, and I can’t thank them enough for teaching me not only great communication skills, but fantastic survival skills during a crisis as well.

Every industry has an ambulance chaser segment, and in crisis situations, this is the group that smells blood and goes in for the kill. I was addressing my comments to those people, who probably don’t even read PRWeek, because they are only interested in the next big company to list on their website.

I won’t make a list. It’s negative and not worth my time. Cream rises to the top, and the rest… well, I actually don’t know what happens to the rest. You get my drift.

I love communications, and I love Communicators. You know who you are!

Best,
Jenny

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