Edwards: the Netflixian campaign

The Politico is reporting that the Edwards' campaign is sending 70,000 Iowa households a DVD spelling out his plan for universal health care. Iowa...

The Politico is reporting that the Edwards' campaign is sending 70,000 Iowa households a DVD spelling out his plan for universal health care. Iowa represents essentially a must-win for Edwards if he hopes to make it a truly three-way race, and he’s banking on health care being the issue that will make the difference with the caucus goers.

With the DVD the campaign is attempting hit Iowans over the head with what has been clear for weeks: Edwards is the only candidate with a clear, spelled out, health care platform. Under his plan, businesses would be required to either cover their employees or help finance their coverage, similar to plans on the table in California and Massachusetts. Americans would be able to choose between private insurance carriers or a state provider similar to Medicare.

That former first lady in the race, meanwhile, is suddenly talking universal care as well, though the details aren't yet in. Only a month ago she was saying she wanted to see “all children covered.” Was there a tactical adjustment in there somewhere? A recent poll suggested health care was the primary domestic concern for voters.

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