Nielsen BuzzMetrics adds to executive team

NEW YORK: Nielsen BuzzMetrics has made two strategic executive hires to strengthen its growing roster of industry practice leaders charged with advancing consumer generated media analytics. Greg Thornhill joins as VP of client services and practice lead for consumer-packaged goods, which includes the firm’s focus on nutrition and food. He previously served as VP of business development at Catalina Marketing. John Latona joins the company as VP of client services and practice lead for consumer electronics. Latona formerly was VP of eBusiness at XM Satellite Radio.

NEW YORK: Nielsen BuzzMetrics has made two strategic executive hires to strengthen its growing roster of industry practice leaders charged with advancing consumer generated media analytics. Greg Thornhill joins as VP of client services and practice lead for consumer-packaged goods, which includes the firm’s focus on nutrition and food. He previously served as VP of business development at Catalina Marketing. John Latona joins the company as VP of client services and practice lead for consumer electronics. Latona formerly was VP of eBusiness at XM Satellite Radio.

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