PRW Awards: Morale booster

Even after three years of attending the PRWeek awards, one of the most amazing things to me is how they have such an impact on...

Even after three years of attending the PRWeek awards, one of the most amazing things to me is how they have such an impact on employee morale for the nominees and winners. I was sitting near the large GolinHarris contingency and every time the agency was listed as a nominee, the tables would erupt into cheers and genuine enthusiasm.

And when the agency actually won, the excitement level only grew. It was really fun to see the looks of pride on the faces of those employees as they cheered on their colleagues. At PRWeek, we write about the industry every day as it relates to campaign launches, account wins, and the occasional scandal. It’s always good to have a reminder that the industry is really about the people—many of whom love what they do.

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