PRW Awards: the best in PR

Being that it’s barely been two months since I’ve started working here, I really had no idea what to expect from my first PRWeek Awards...

Being that it’s barely been two months since I’ve started working here, I really had no idea what to expect from my first PRWeek Awards (besides a sense of uncertainty, anonymity, and being lost—all of which I did experience in random spurts throughout the night). The evening started off with a relaxed atmosphere of intermingling (I just clung on to my co-workers) and moved on to mealtime, through which I became more acquainted with other PRWeek departmental co-workers.

And there in that moment, after flipping through the Guest directory and feeling pleased that I recognized many names of the guests in attendance, I decided to branch out and do what any PR person would do—approach and introduce.

I met people who I’ve had much contact with via e-mail and phone, and others who were willing to contribute in the future to columns that I edit. It was definitely a learning experience and tremendously helpful access way for me to familiarize myself with the top guns in PR.

Because I knew the winners beforehand—major spoiler—I wasn’t exactly surprised at the winner’s mentioning. However, I did feel a sense of pride for Manning Selvage & Lee, who won the category for Best Use of Internet/New Media for creating buzz for Philips Norelco Bodygroom, and also received the Honorable Mention in the Consumer Launch of the Year category for the same campaign.

This was partially due to my previous Fact File column, on which I drew special attention to the Philips Norelco Bodygroom. Not only was I impressed with the product itself, but also with Manning Selvage & Lee’s ability to go beyond traditional PR, to create such a widespread and much talked-about buzz centered around the bodygroom product.

I stood there happily applauding them. They deserve the credit for this launch, as do all the other fabulous agencies who worked so hard to create such innovative and outstanding campaigns, which really raise the bar for PR folks. Overall, the event couldn’t have been more entertaining, relaxed, and downright fun. It definitely gave me a bigger and broader perspective on the industry as a whole. What a privilege it is for me to be covering the campaign launches of such ingenious and brilliant folks. And with all the top PR socialites under one roof (or tent, rather), who could have asked for a better place to mix and mingle with the best in PR? Surely, not I.

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