PRW Awards: location, location is nothing

It’s funny to hear all the different takes from first-timers at the PRWeek awards. I became San Francisco Bureau Chief last May, so 2007 was...

It’s funny to hear all the different takes from first-timers at the PRWeek awards. I became San Francisco Bureau Chief last May, so 2007 was my first venture under the tent, and in a little black dress for the annual awards show. Not only was I impressed by the sheer number of people in attendance, but to me, it was another reminder of how small the world has become.
Whether it was chatting with Text 100 CEO Aedhmar Hynes during cocktail hour, or getting the latest updates on Hitachi’s “True Stories” branding campaign from Gerard Corbett, several times during the show I completely forgot I was 3,000 miles from home.

There were my fellow bureau chiefs, sources, and colleagues, but it didn’t feel any different to see them in Central Park from San Francisco. Which reminds me that this business – PR – and any industry, such as mine, journalism, is not about location: It is about the relationships you build with people. Those translate and come with you, whether it’s in a high rise in San Francisco, or by candlelight in New York.

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